Video content marketing is one of the most effective trends in marketing during the last decade. Therefore, by discovering video marketing we unleash its power and take our business to new levels.
This should be a key part of your digital marketing strategy because trends are changing fast and video marketing is becoming very important. That is why we need to learn its benefits and use it to our advantage.
In this text, we write about what is video marketing and why is important. Also, the reasons why it should be a key part of your digital marketing strategy.
What is video marketing?
This term refers to using videos in our digital marketing strategy to raise brand awareness and drive leads or sales for a product or service. Additionally, to increase engagement across different marketing channels.
Video marketing also uses videos to inform and promote the audience about our brand and products. Businesses use videos across different digital formats and channels. Those are social media, websites, advertising, and more.
Why is video marketing an important part of a digital marketing strategy?
Marketers everywhere acknowledge the importance of video in marketing. Pre-produced video is the leading digital tactic for engagement with consumers. Research showed that eighty-one percent of marketers use videos in their digital marketing, and another thirteen percent are planning to use them.
Videos are a popular medium among audiences and that is why video marketing is crucial. Two-thirds of consumers said that they would rather watch a video to learn about a service or product than read a text about it. That is why marketers need to share their messages through videos. In short, that is how consumers will see them and that is what they prefer.
Why video marketing should be a key part of your strategy?
As we previously mentioned, marketers are using videos increasingly and in many different ways. That way they can promote services and products. However, they can be used for landing pages, youtube, emails, recorded webinars, Instagram, and more. In other words, videos help us introduce our brand to potential customers and build better relationships with existing ones.
The average number of videos that businesses publish monthly is eighteen according to the research. That shows us that demand for video is increasing and that it has great value in marketing. In conclusion, you do not want to get left behind by competition. Therefore, it is time to include video in your digital marketing strategy.
These are the ways that video marketing can help you grow your business and boost conversions and sales:
- Videos lead to more conversions
You can increase conversions by eighty percent or more when you add a video to your landing page. Videos offer more detailed descriptions of your service or product than images. So, it is a good idea to replace the image with a video on your landing page.
Customers are more likely to retain the message because they become more engaged. In addition, they will trust your brand more after watching a video and that will lead to conversions.
- Users will stay on a page longer
The average user will spend eighty-eight percent more time on a website that has a video. This is more than they will stay when there is another type of content. This means that when you add videos to your website`s pages, it will increase the amount of time visitors will spend on your website.
The reason for this is that most people find watching videos more entertaining than reading. Similarly, people tend to retain information better when they see(and hear) the explanation. When you create demos, product videos, or how-tos you can increase your chances of reaching your target audience. Also, that will provide higher retention rates and value to your potential customers.
- Videos are more shareable
Video contents get more shares than image and text content together. For instance, on platforms like LinkedIn, videos are shared twenty times more often than in other formats. The reason for that is that they are entertaining and bring practical value by providing tricks, hacks, and tips.
- Videos are captivating
The video combines visual and auditory senses. That is why it keeps viewers` attention more than text. The two things that catch our attention are movement and sounds.
We are highly visual and we process visuals much faster than text. The majority of the information that comes from our brain is visual. That is why the viewers can better resin a message through a video than through text. The average viewer will remember ninety-five percent of a message when they watch it.
- Videos can improve SEO
High-quality video content boosts viewers’ engagement and drives traffic to your website. After viewing a branded video, they are more likely to visit it. This is vital because click-through and traffic are major Google ranking factors. The more clicks and traffic your website`s videos get, the higher it will rank in SERPs(search engine results pages).
Google is improving at machine learning and the search engine can recognize lots of image elements in a video. It can catalog relevant keywords and give you a massive SEO advantage.
Also, video helps SEO because it is responsive across different devices. Therefore, multiple platforms adjust to different screen sizes and mobile devices. That way you can reach a wider audience and customers.
It is important to include videos as a part of your strategy because Google algorithms prioritize pages with video content. Be sure to keep your videos short, because when they are under two minutes they get the most engagement. Get to the point in the shortest amount of time so you can reach significant viewership.
The good idea is to transcribe your video script. Google bots can get your content with more accuracy when you do it. Therefore, your site will be featured in a wide variety of internet searches.
Add relevant subtext, titles, meta tags, and descriptions to optimize your videos. Also, create eye-catching thumbnails to grab the attention of searchers and increase your click-through rates.
- Videos get more emails opened and decrease unsubscribe rates
Email marketing still offers businesses the highest ROI(return on investment). However, embedding video into emails will help you make it even more effective. We can use video in a lot of ways for email, such as giving an explainer video on a product or an introduction video.
- Building credibility and trust
Through video, you can connect with customers more professionally and personally. Videos that offer explanations, product demos, how-tos, meeting the teams, or virtual tours catch viewers` attention. You will build trust with your audience, establish your brand, and present your services and products.
Wrapping up
Videos are one of the most popular content forms in the world and it looks like it will stay that way. It is because the digital world is impersonal and we always crave personality and connection. It is meaningful to hear and see people in a real-life context.
If you use video marketing as a key part of your strategy, you will boost engagement and keep ahead of the competition through innovation. Therefore, do not wait and start making videos that speak to your target audience and their needs.